_NBA Canada: Design & Illustration
Client: NBA, Microsoft
Year: 2025-
_Synopsis
NBA Creators presented by Microsoft Surface is a design-focused program that leverages the NBA and Microsoft’s platforms to elevate and increase exposure of Canadian illustrators and graphic designers who identify as Black, Indigenous, Asian, Hispanic or Latinx.
As the youngest of the 5 BIPOC Canadian creatives selected through a comprehensive portfolio review by the NBA, Microsoft, OCAD University and The Standard, I was commissioned by the NBA to create promotional designs for key events across the 2025 NBA Calendar using the Microsoft Surface Pro PC.
As I used the PC, I provided product feedback to Microsoft technicians regarding my experience with the Surface Pro and its CoPilot+ features.
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Following this partnership, I was brought on independently by the NBA to create a series of marquee matchup graphics for the 2026 NBA Playoffs.
Across both initiatives, the visuals drew on player dynamics, team heritage, and high-impact storytelling for official league and brand channels.
Managed by Jordan Nelson
_NBA Creators Series
_2026 NBA Playoffs